Among those enjoying the spectacular landscape of Cheshire's Sandstone Ridge this summer, will be Chris Sands, a multi award-winning branding specialist. Chris will be actively talking to local people to learn what it means to them to live and work in this special landscape, and to develop a profile of its particular sense of place.
This project has been commissioned by the Sandstone Ridge Trust as part of its Heritage Lottery funded project which explores how best to look after the area's landscape, heritage and wildlife for the benefit and enjoyment of current and future generations. Key to this work is raising the area's profile, celebrating its importance to its users, developing its unique identity, whilst creating a brand and story to support this.
Commenting on this project, Chair of the Trustees of the Sandstone Ridge Trust, Andrew Hull, said 'We look forward to working with Chris on this exciting project. He will look at the Ridge through a fresh pair of eyes, and help to create a strong identity for the area that will be deeply felt by inhabitants and visitors for years to come".
The Sandstone Ridge is a new landscape for Chris. Based in the gritstone hills and valleys of West Yorkshire, he has worked with communities in the South Pennines, Calderdale, as well at the Barossa Valley in Australia.
Chris said 'The Sandstone Ridge is a beautiful, stunning landscape and I'm thrilled to be working alongside the Trust to help them realise their hopes and plans for the area. I want to speak to lots of people over the summer and hear their stories so that I can understand what the Ridge means for them. If you see me out and about, do stop to stay HELLO!'
Chris's work will complement the wide range of brochures, books and artwork that the Trust has already prepared for the Sandstone Ridge.